Jack Daniel's are worried. They're worried that a sizeable slice of their clientele will be so sloshed they won't be able to differentiate between their product and a squeaky dog toy called Bad Spaniels (the old No. 2) which parodies the brand.
All it is, is very basic satire.
The article to which I'll link mentions that Joe Biden's administration is on the side of Jack Daniel's. One can't help but think it comes down to the old coot being envious of our four-legged friends having super-strong smelling abilities which far outstrip his own.
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